The Austin American-Statesman hosted the 2nd annual Texas Social Media Awards last week and out of a well rounded group of 25 social media users that were honored the Whole Foods Market team took the overall grand prize.
The Whole Foods Market team describes their social media strategy as covering all of their social media bases with “localized Twitter accounts, blogging, Flickr, YouTube, Facebook, Gowalla and Foursquare — providing customers with recipes, product facts and nutritional information.”
They must be doing something right. Whole Foods Market started out with one tiny store in Austin and today they have emerged as the leader in natural and organic foods, with more than 300 stores. Now if they could only leverage their social media skills to get rid of the “Whole Paycheck” nickname.
You can check out Whole Foods Market’s award winning social media presence at,
- Whole Foods Blog
This years overall winner follows the path tread last year by the 2010 overall winner Josh Williams, the co-founder and CEO of Austin-based Gowalla, a location-based social networking app.
I will stand by my claim that a social media user involved in politics should of won. Take Whole Foods Market’s description of their social media strategy and change a couple words, and that is what Will Franklin and Melissa Tweets did and more, “localized Twitter accounts, blogging, Flickr, YouTube, Facebook, Gowalla and Foursquare — providing voters with real time information, facts, events and social and real life networking opportunities.”
However it would of been much harder for the Statesman to show that social media users had direct and measurable results in a political campaign other than their candidate winning the election or the candidate they opposed lost. By choosing a corporation that has easily measurable stats and benchmarks the Statesman took the easy way out. That being said, thank you to the Statesman for advancing the conversation and benefits of social media and for hosting the event!
Might I recommend for next years Texas Social Media Awards breaking up the nominees into different categories like Political, Corporate, Start Up and Individual.