How does a new hip eco-friendly grocery store take on king of cool, hip eco-friendly grocery store, Whole Foods, in its own backyard? By being more green than them of course. Just like how to you win a Republican primary vs an established incumbent, you run to the right of them.
In.gredients will try to do exactly that by claiming to be the country’s first ever “package-free, zero waste grocery store.” Take that Whole Foods!
In.gredients is actively seeking investors through its crowd-sourced campaign on IndieGoGo.com to make this store a reality.
In.gredients is taking a play out of Whole Foods award winning social media play book and is heavily pushing their new company on social media, and even had a social media pitch in their announcement press release.http://in.gredients.com INDIEGOGO CAMPAIGN: http://indiegogo.com/ingredients INVESTING: http://in.gredients.com/invest TWITTER: @in_gredients FACEBOOK: http://facebook.com/pages/Ingredients/135834029809006 YOUTUBE: http://youtube.com/ingredientsATX