Only In Austin: Zero Waste Grocery Store

How does a new hip eco-friendly grocery store take on king of cool, hip eco-friendly grocery store, Whole Foods, in its own backyard?  By being more green than them of course.  Just like how to you win a Republican primary vs an established incumbent, you run to the right of them.

In.gredients will try to do exactly that by claiming to be the country’s first ever “package-free, zero waste grocery store.”  Take that Whole Foods!

Only In Austin: Zero Waste Grocery Store

In.gredients is actively seeking investors through its crowd-sourced campaign on IndieGoGo.com to make this store a reality.

In.gredients is taking a play out of Whole Foods award winning social media play book and is heavily pushing their new company on social media, and even had a social media pitch in their announcement press release.

Only In Austin: Zero Waste Grocery Store

URL: http://in.gredients.com
INDIEGOGO CAMPAIGN: http://indiegogo.com/ingredients
INVESTING: http://in.gredients.com/invest
TWITTER: @in_gredients
FACEBOOK: http://facebook.com/pages/Ingredients/135834029809006
YOUTUBE: http://youtube.com/ingredientsATX

 

 

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