Austin based location tagging service Gowalla has reportedly been bought out by facebook. Gowalla was in direct competition with an out of state location tagging service Foursquare. It seems Foursquare has won this round, but I am sure the founders of Gowalla are very pleased with their fat facebook checks sitting in their bank accounts. Some of Gowalla’s Austin employees will stay and work in the new Austin facebook office while the majority will work from facebook headquarters in Palo Alto, CA. Mark this down of one of the few stories of businesses packing up and leaving Texas for California, usually it is the other way around.
Gowalla was launched in 2009 and was never able to build up steam against rival Foursquare. Texas Governor Rick Perry was an early adapter of Gowalla in his quest to promote all things Texas. Governor Perry was the first political campaign in Texas to use it and the was one of the first three campaigns in America is use the technology.